
FORE:"Begin at the end, if you like," suggested the Clockwork man, affably. "It's all the same to me. First and last, upside or inside, front or backit all conveys the same idea to me."
Published Aug 30.
TWO:That was Gregg's dimly conceived theory about the mystery, although, of course, he read into the interpretation a good deal of his own speculations. His imagination seized upon the clock as the possible symbol of a new counterpoint in human affairs. In his mind he saw man growing through the ages, until at last, by the aid of this mechanism, he was able to roll back the skies and reveal the vast other worlds that lay beyond, the unthinkable mysteries that lurked between the stars, all that had been sealed up in the limited brain of man since creation. From that extreme postulate it would be necessary to work backward, until some reasonable hypothesis could be found to explain the working[Pg 111] of the clock mechanism. That difficulty, even, might be overcome if only an opportunity occurred to examine this strange being from the future, or if he could be prevailed upon to explain matters himself.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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